The Dems keep waiting for the right pitch . .
What the party should really be doing instead.
OK.
We get it.
The next talking head whose insight into Donald Trump is that “he is flooding the zone,” should have his pundit credential revoked.
That’s not an insight.
You’re pummeling a deceased palomino.
Of course he’s flooding the zone. Trump is in our face morning, noon and night. He’s invading Greenland. Or picking a fight with our best country-buddy, Canada. Some days he IS all the news.
Meanwhile, the Democrats stand silently to the side with a sly smile. We’ve got a plan, they say.
Maybe you heard Demo leader Hakeem Jeffries and his Aaron Judge analogy. The Yankee slugger, Jeffries told us, “doesn’t swing at every pitch.” He waits to get a fat one and then really clobbers it.
It is a strategy that is thoughtful, reasonable and mature.
It is also dead wrong.
At this point we make an abrupt and unexpected change to . . . MSNBC political commentator and host Chris Hayes.
Frankly, not really a fan. He has always seems very pleased with himself. And by the way, the 80s called and they’d like their aviator glasses back.
But Hayes has hit on a concept that is both revolutionary and blindingly obvious.
Which is the best kind of concept.
(Please listen to the Ezra Klein podcast at the top. Hayes is his guest and explains this all much better than me.)
Hayes has written a book, The Sirens’ Call, that is having a moment.
It’s a cute title, but the real thrust of his idea is in the subtitle: “How Attention Became the World’s Most Endangered Resource.”
That’s sort of the idea. But I’d change the word “endangered” to the world’s most “valuable” resource.
Hayes’ first point is one you’ve already heard. There is such a fire hose of content coming at us every day — from old school 24-hour news shows, to streaming videos, to social media on laptops and phones — that we are overwhelmed.
But, and this is new part, some people have a talent for breaking through it all. They get our attention. And, they keep our attention. That’s the new definition of success.
Hayes is clearly on to something. TikTok’ers with millions of followers didn’t get there because they were featured in mainstream media.
They realized they could easily put themselves out on the world’s biggest stage.
And, if they are interesting, or funny, or controversial, they will keep our attention.
And, Hayes says, the number one, undefeated, world champion of getting attention is Donald Trump.
How does he do it?
Hayes offers an analogy. If you are a Democrat and you are given a choice — a bad story about you or no story, which would you choose?
No story, Hayes guesses. Which, he says, is the wrong answer.
Trump doesn’t care if the facts are wrong, or if nobody thinks we are really going to build a hotel complex on the shores of Gaza.
He’s got our attention.
And this finally, is where this all pays off. We turn to the Democrats, with the bat still on their shoulder, and we tell them what they need to do.
You have to respond IMMEDIATELY. Apparently, there is a rift in the party between those who want to pick their spots and those who want to swing at every pitch.
SWING AT EVERY PITCH.
Literally. The minute the Trump press conference or speech or gaggle ends, you are there with your own presser.
And for God’s sake, not with a bunch of men in suits standing behind another guy in a suit standing at a podium.
It’s a single guy. No notes, maybe with his coat off. It can be video, talking right into the camera, pretty close up. And hitting a tone of snarky rebuttal.
The Kamala Harris campaign sent out a great email response to one of Trump’s speeches with the subject line “whatever that was.”
“We aren’t sure what we watched, and neither is America,” it said.
Pete Buttigieg could do a master class on this kind of thing. You could have a stable of smart, young types ready to go. Alexandria Ocasio-Cortez is an obvious call. Rep. Jared Moskowitz, Rep. Dan Goldman, Sen. Chris Murphy.
The point is to respond to EVERYTHING, right away.
It would just be on the news schedule, “As soon as Trump is finished, we will be going live.” If a live presser is impossible, there should be a dedicated YouTube channel. People would know to go there after every Trump event — whatever, whenever.
I’m picturing a quick response team of 20-30-40 somethings, whip smart and a little bit of a wise ass, watching Trump in real time and coming up with witty, one-liner responses.
A few things: It has to be funny, or at least entertaining. Mention Trump’s age every single time, over and over. Give it that, “Oh boy, Grandpa got the microphone again” vibe. People have to look forward to it. What will they say next?
Because it is now pretty clear that you aren’t going to win anybody over by pointing out that Trump lies and doesn’t know what he’s talking about. Harris demolished him in their debate and he just steamed right through it.
But you can successfully mock him. Late night TV hosts have turned Trump-roasting into a cottage industry.
And best of all — ask the Lincoln Project — if you keep after him it will get to him. It always does. If there’s a lull just mention crowd size. That’ll get him going.
And . . . and . . . and . . . this is an important part.
You don’t spend the whole time correcting and mocking Trump. That’s the teaser to get those lookie-loos in the tent.
But then, like Ross in Friends, you pivot, “And here’s what we are doing about that.” So you’re able to sell your brand, offer a reason to support the party.
Finally — and this cannot be stressed enough — for the love of God, do not wheel out the Democratic old guard. They look tired. They look old. And they do not look like they are leading us into an era of new ideas.
We are only now realizing how toxic is was to prop up Joe Biden for a second run. He wasn’t fooling people, and voters resented being told he was their only possible choice.
This week Jon Stewart spoke for some many of us when he said, “Can you please stop trotting f——-ing Chuck Schumer out there?”
Schumer is not effective. His signature gesture, shaking fists in the air, literally looks like an old man yelling at the sky. He’s 74. That’s old. I know because I’m 74.
We appreciate your service senator, but this would be a good time to step into a “strategic advisor” role.
You and other long-timers may not want to hear this, but it is a whole new ballgame.
In this one you swing at everything.
Contact C.W. Nevius at cwnevius@gmail.com. Twitter: @cwnevius Threads cwnevius
I couldn’t agree with you more! We must first respond and then present a plan. We need to identify young leaders and give them room. We can’t give up!
Lots of great points. A bit of generational change -- actually a giant amount of generational change -- at the top of the Democratic Party, and as you point out among those who answer Trump and Musk in a timely, effective, contemporary way, is critical.